The AI user acquisition platform, built for growth teams that measure everything.
Uptrix runs the full UA stack — acquisition, retention, monetisation — across mobile and CTV. Cleaner signal, smarter spend, real LTV. No dashboard theatre.
Data fuels growth. AI makes it compound.
Uptrix is a platform for app growth teams who treat marketing as engineering. Predictive ML drives the targeting; post-install events drive the optimisation. Acquisition, retention, and monetisation share one model — so spend follows performance, not yesterday's report.
Turn your web and mobile app into a revenue engine.
Uptrix optimises every step a user takes — first install, first session, every event that matters, every dollar that returns. Spend should follow performance, and performance should be measured at the LTV level, not the install level. That's the work.
Why run UA with an AI-first partner?
Six things that move the line. Each one is something a manual team will not match at scale.
Engagement that compounds
Acquiring a user is the start. Keeping them is where the maths works. We optimise across the full lifecycle, not just the install.
Fraud, blocked at the source
Publisher IDs, IPs, CTIT anomalies, device signals — all screened before the auction. Invalid traffic never touches your budget.
Built around your KPIs
Pick the metric. We build the campaign around it. ROAS, post-install events, D7 retention — the model serves the goal.
Insight, not dashboards
App opens, registrations, tutorials, purchases, retention, ROAS, ARPU — pulled in, decoded, and turned into the next move.
Cost-disciplined campaigns
Bid logic and keyword strategy that lowers CPI without throttling scale. Cheaper installs, healthier funnels, same growth curve.
Global, in-app, at scale
SDK and SKAD supply across every major market. The right user, in the right placement, anywhere they open an app.
Connect with premium audiences via Uptrix.
Five layers. Each one tuned for the next.
Every model in the deck
Automate and scale across CPI · CPA · CPE · CPR · CPM · CPC · CPT. One platform, every commercial.
500K+ monthly events
Web and mobile in-app, SDK, and SKAD supply across every major exchange. Premium placements, no remnant.
Event-level measurement
App opens, registrations, tutorials, purchases, retention, ROI, ROAS, ARPU — measured at the event, not the install.
Filtered before the auction
Publisher ID, IP, proxy, hosting, device ID, CTIT anomaly. Bad traffic doesn't reach your bid.
Learn · Optimise · Scale
Predictive targeting, CVR automation, CTIT trend modelling. The engine learns from every campaign it touches.
The Uptrix AI Engine
Every step above is wired into one model. Models predict. The engine acts. Performance compounds.
Models predict. The engine acts.
The model forecasts LTV, scores creatives, and reallocates budget on a five-minute clock. It acts on signal, not on rules — trained on real campaign outcomes, not synthetic benchmarks. The result, from the operator's seat: less time inside dashboards, more compounding performance.
Get the brand in front of the right audience.
The top-of-funnel channels that build awareness and demand — video, display, messaging, premium space, and on-ground. Data picks the placement; the model tunes the spend.
Video promotion
Video distributed across a premium network to the audiences most likely to watch, click, and convert.
Display ads
Data-driven brand and product placements at mass scale, bid and targeted against real outcomes.
Targeted SMS
SMS reach across Tier 1–4 markets from a large opted-in database, matched to intent instead of sprayed at a list.
Targeted OBD
Pre-recorded voice messages for awareness and market research, delivered to the right audience at scale.
Premium ad space
Marquee placements in high-readership publications and properties, planned for reach that matters.
Ground activation
On-ground campaigns, events, and brand experiences that turn attention into a real-world moment.
Then turn that reach into users and revenue.
The lower-funnel work — acquisition, lead capture, buying, planning, and the measurement that ties every rupee to an outcome. This is where attention becomes performance.
In-image advertising
Contextual ads surfaced inside relevant imagery — logos, ambassadors, product — where the eye already is.
Browser notifications
Permission-based push to the browser, timed for reminders and promotions that actually get seen.
Mobile marketing
Performance UA on CPI · CPA · CPR, optimised to post-install events, not vanity installs.
Lead generation
Email and SMS capture built to fill the funnel with leads that qualify, not just addresses.
User acquisition
CPA · CPS acquisition tuned to the users who stay and spend, scored on predicted lifetime value.
Media buying
In-house buying and planning — direct rates, transparent spend, no reseller between you and the inventory.
AI media planning
The model reads the goal and drafts the mix — channels, budgets, and pacing you can audit and adjust.
Attribution & analytics
Every channel measured to the same LTV line — event-level tracking that ties spend to outcomes, not screenshots.
Three core tools. One model underneath.
Acquisition, retargeting, and omnichannel — different problems, the same audience graph and the same auction logic. Pick the one that matches what you're trying to move.
Ascent · Programmatic UA
The demand-side platform — proprietary bidder, ML optimisation, and direct exchange connections for new-user acquisition at scale, with the cost curve under control.
- pCVR-weighted bid logic
- 15+ direct exchange integrations
- Placement-level transparent reporting
Uplift · App retargeting
The retargeting engine — personalised creative, LTV-aware audiences, and dynamic CTAs that bring lapsed users back as the second half of the same campaign.
- LTV-aware cohort segmentation
- State-aware dynamic CTAs
- Cross-device re-engagement
Mosaic · Omnichannel
The omnichannel platform — CTV, DOOH, mobile, audio, and an in-house creative studio on one neural audience model. Brand and performance, synced to the household.
- Household-level cross-screen sync
- Neural audience modelling
- 30+ ad formats, unified reporting
AI SEO that gets you found by the engines that now answer for your customers.
Search stopped being ten blue links. Beacon researches buyer intent, writes and publishes optimised content on autopilot, and earns citations across Google, ChatGPT, Gemini, and AI Overviews — so you're the source the answer is built from.
Influencer marketing that buys the audience. Not the follower count.
A big following isn't a media plan. Resonance matches partners to your audience by data, screens reach for fraud before a rupee is spent, and optimises every collaboration to real outcomes and LTV — then scales the winners as media.
OEM marketing that reaches the user before the app store does.
The most valuable real estate in mobile is the device itself. Vantage places your app on the home screen, in the on-device store, and across native surfaces through direct partnerships with the world's device makers — fraud-free, brand-safe, cookieless.
Results speak. Clients confirm.
Cleaner signal, real users
“Three weeks in, our paid funnel started looking like our organic funnel. Same retention curves, same engagement. That had never happened with a partner before.”
Optimised on the metrics that matter
“We stopped reporting CPI to the board. Uptrix moved us to ROAS-on-7-day and the conversations changed. The model finds spend that returns; we keep score on outcomes.”
A team that actually answers
“They flagged a creative fatigue pattern before our weekly stand-up did. Most agencies tell you what already happened. Uptrix tells you what's about to.”
Scaled across markets in days
“We launched in five new geos in under two weeks. Same engine, localised creative, predictable ramp. The boring rollout we needed.”
CPI down without throttling growth
“−34% CPI, same install volume, healthier post-install events. The trick was unsexy: better bid logic, cleaner targeting, a team that reads the data.”
Full-funnel, not just installs
“They built our retention model alongside the UA model. Acquisition became a function of LTV. That alignment changed how we plan budgets.”
Tell us what you're trying to grow.
A short reply with what we'd do, what it would cost, and what we think you'd see in the first 90 days.